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Food Truck Operations

Run your food truck like a modern business.

Yatai unifies POS, inventory, CRM, marketing, and accounting for food trucks - cashless and LINE-first in Japan, scalable to fleets globally.

MarketJapan & Global
ModelSaaS subscription
StageOpen idea
A food truck serving customers at a street market
Problem

Food truck operations are fragmented.

Lost sales, wasted inventory, and no scalability caused by fragmented food truck tools.

What's broken today

  • Disconnected POS
  • Manual inventory
  • No customer data
  • Weak marketing
  • Poor accounting
  • Lost sales • Wasted inventory • No scalability

What Yatai delivers

  • One unified platform for mobile food businesses
  • POS with real-time sales tracking
  • Inventory with auto stock alerts
  • CRM for customer history & preferences
  • Automated marketing (Email / SMS / LINE)
  • Integrated accounting & reporting
  • 👉 Faster operations • Less waste • More repeat customers
Solution

One unified platform for mobile food businesses.

One unified platform for mobile food businesses.

Faster operations

Real-time POS and inventory speed up service.

Less waste

Auto-reorder alerts and analytics cut food waste.

More repeat customers

CRM and automated campaigns grow repeat customers.

Features

Run your food truck like a modern business.

Everything a food truck actually needs to run the business.

POS (QR, cashless, multi-payment support)

QR, cashless, and multi-payment support out of the box.

Real-time inventory & auto-reorder alerts

Real-time inventory with auto-reorder alerts.

Customer CRM (profiles, purchase history)

Customer profiles and purchase history.

Automated campaigns (Email / SMS / LINE)

Email, SMS, and LINE campaigns triggered automatically.

Accounting integrations (local + global tools)

Local and global accounting system integrations.

Analytics dashboard (top items, revenue trends)

Top items and revenue trends at a glance.

Online marketplace & ordering

Online marketplace and ordering for pre-orders and pickup.

Business Model

Primary model - SaaS subscription.

Three tiers, two markets, optional add-ons.

Basic / Starter
For solo trucks getting started
Japan
¥5,000
per month
Global
$30
per month
Most popular
Pro / Growth
For active trucks with regular routes
Japan
¥9,500
per month
Global
$60
per month
Advanced / Pro
For multi-truck fleets and operators
Japan
¥20,000
per month
Global
$120
per month
Market Opportunity

Large global food truck market.

Japan Market

¥1,400,000 – ¥3,600,000

Monthly recurring revenue · 150–250 stores · ¥5,000–¥20,000 / month

Estimated yearly revenue¥30,000,000

Global Market

$60,000

Monthly recurring revenue · 1000 stores · $30–$120 / month

Estimated yearly revenue$720,000
Competitive Landscape

The current landscape - and where it falls short.

Generic POS tools dominate, but few are built for food truck workflows.

Existing competitors include

Japan
  • AirREGI
  • POS+
  • Nec
Global
  • Square POS
  • Shopify POS
  • Toast POS

Limitations of competitors

Not built for food truck workflows
Weak inventory automation
Limited CRM & retention tools
Generic (not vertical-focused)
Competitive Advantage

Built for food truck workflows - not retrofitted.

Where generic POS tools stop, Yatai starts.

Food truck–focused

Designed around real food truck workflows.

Menu-linked inventory

Inventory directly linked to the menu and ingredients.

Customer loyalty CRM

Loyalty-focused CRM grows repeat customers.

Automated notifications

Email, SMS, and LINE notifications run automatically.

Scales to fleets

Scales from a single truck to a multi-truck fleet.

Specialized vs generic POS

Specialized vertical platform, not a generic POS.

Go-To-Market Strategy

Phase 1 - Launch

  • Japan → pilot trucks (Tokyo), local partnerships
  • Global → US/EU food truck owners via social & communities

Phase 2 - Growth

  • Case studies & referrals
  • Supplier & POS hardware partnerships

Phase 3 - Scale

  • Multi-truck fleets
  • Marketplace & logistics integrations